Our Mission:

Empowering Viewers Worldwide

At Choice AI, we aim to give viewers full control over their entertainment, enabling them to personalize, filter, and enjoy content their way while helping platforms deliver safer, tailored viewing experiences.
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As digital content grows, so does the conversation around OTT censorship, especially in India. At Choice, we advocate for your right to decide. While others may see censorship as the answer, we believe the future of entertainment lies in personalization. With Choice, you don’t have to rely on someone else to dictate what’s appropriate; you can customize your own content to align with your values and preferences. Whether you want to filter out specific themes or just focus on what you love, Choice puts the power back in your hands—without compromising the integrity of the content

Our Story

At Choice, we believe entertainment is more than just content—it's an experience, and it should be as unique as the person watching. Founded by a group of passionate tech visionaries from IIT Delhi, Choice was built on one fundamental belief: that you should be in control of what and how you consume entertainment. In a world brimming with endless content choices, we wanted to create a platform that makes your experience not only enjoyable but also truly personal

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Vision for the Future

We envision a world where viewers have full control over their content consumption. Skip Tags is just the beginning. We're constantly innovating to bring you smarter, more intuitive ways to tailor your entertainment experience.

Partnerships and Collaborations

We're proud to work with leading streaming platforms and content creators to build a more personalized, responsible entertainment ecosystem. Together, we're shaping the future of content consumption

Looking Ahead: Entertainment Reimagined

But this is just the beginning. We’re pioneering the next frontier of content personalization, from curating specific genres to spotlighting the exact moments you want to see. Our groundbreaking Scene Customization is merely the first step in a long journey toward hyper-personalized recommendations and tailor-made entertainment experiences. We’re not just creating tools for today; we’re redefining how entertainment will be experienced tomorrow.At Choice, we’re committed to a future where your entertainment is truly yours, designed around your tastes, your values, and your preferences. Let us help you navigate the endless sea of content—on your terms.